Ariel

Ariel relaunch for the BBC via Tom, Dick & Harry.

Ariel has been an important part of The BBC since its launch in 1936, as a weekly printed newspaper for all staff, taking its name from the statue of Shakespeare’s Prospero and Ariel on the facade of the BBC’s Broadcasting House, London. It ceased being a printed publication in 2011 and became a purely digital brand, but was in danger of becoming diluted and failing to reach its potential due to a confusing mix of digital and sometimes competing internal channels.

The new visual identity had to embody the BBC’s new editorial policy in a striking and positive way that connected with all members of staff, becoming less London-centric and truly representative of all BBC nations and regions. In addition, it had to inspire and motivate by reflecting the broadcaster’s wider aspirations of greater internal transparency, honesty and, perhaps most importantly of all, trust.

It has been whole-heatedly embraced by BBC staff, so much so that it has now been adopted as the single source of internal news for the Corporation, with all other pan BBC channels adopting it.
Early feedback suggests the relaunch has so far trebled engagement. 

Work appears courtesy of Tom, Dick & Harry